Are you new to the world of digital marketing? Do you want to increase your website’s visibility and drive more traffic to your content? You’re at the right place! In this post, we’ll guide you on how to learn beginner SEO from scratch, even if you have little to no previous experience.
SEO refers to Search Engine Optimization – the process of optimizing your online content to rank higher in search engine results pages (SERPs). The higher your web pages rank on SERPs, the more visible they’ll be, and the more likely people are to click through and visit your site. Here’s a comprehensive guide on how to learn SEO as a beginner.
1.Familiarize yourself with SEO basics
SEO is a vast field that consists of various technical and non-technical factors. Begin by understanding the basic terminologies and definitions used in SEO. These include keywords, title tags, meta descriptions, backlinks, and many others.
There are plenty of online resources available to help you grasp the fundamental concepts of SEO. Articles and blog posts are a great way to get started. You can also enroll in beginner SEO courses that cover the basics of SEO to advanced techniques.
2.Conduct keyword research
Before creating any content, it is essential to conduct keyword research to know what people type into search engines to find information related to your niche. Aside from understanding the language of your audience, keyword research will help you optimize your content to focus on specific phrases or terms, which can improve your search rankings.
Free tools like Google Keyword Planner, SEMrush, and Ahrefs can help you get started on your keyword research journey. The primary goal is to identify high-volume, relevant keywords that aren’t too competitive.
3.Create engaging content
People visit your website to consume your content. Hence, creating quality content is an essential element of an effective beginner SEO strategy. Make sure your content is helpful, informative, and engaging to your readers.
Incorporate your target keywords where necessary, but avoid stuffing them. A good keyword density for beginner SEO is between 1-3%. Also, use descriptive and interesting headlines, subheadings, and bullet points to break up your content and make it more readable.
4.Optimize your website for the web
Once you’ve created quality content, it’s not enough to sit back and wait for people to find it. You need to optimize your website for search engines, which can be done by implementing both technical and non-technical SEO tactics.
Some technical SEO best practices include adding alt-text to your images, optimizing your website structure, and improving website speed.
On the other hand, non-technical SEO tactics include building high-quality backlinks, optimizing your website’s meta descriptions, and creating internal links, among other strategies.
5.Always Track Your SEO Progress
Lastly, track your SEO progress, so you know what works and what doesn’t. This allows you to modify your SEO strategy over time as you get a better understanding of your target audience and how to rank for particular keywords.
Google Analytics is a free tool that can help track your website traffic. It provides valuable insights into what’s working and what’s not, from page views, bounce rates, and user behavior.
In conclusion, SEO is a vital aspect of any digital marketing strategy. As we’ve discussed above, mastering beginner SEO doesn’t have to be overwhelming. By focusing on the basics, it’s possible to create a solid foundation for your SEO strategy, which can grow with time.
Remember to start with understanding SEO basics, conduct keyword research, create engaging content, optimize your website for web search, track your progress, and refine your strategy for growth. With patience and diligence, you can achieve great results from your SEO efforts.
Interested in pay per click marketing? Learn more by reading our beginner PPC marketing post.